When is the Best Time to Buy a TV in 2026?
Save hundreds by timing your TV purchase right. Here are the biggest sale events and when prices drop the most.
TV Prices Follow Predictable Patterns
TV manufacturers release new models in spring (March-April), which means last year's models start getting discounted. Knowing this cycle can save you hundreds.
The biggest discounts happen during major shopping events, but not all sales are created equal.
Best Sale Events Ranked
Here are the best times to buy, ranked by typical discount depth:
- •Black Friday/Cyber Monday (November): 30-50% off, best overall deals
- •Super Bowl Week (Late January/Early February): 20-40% off, great for large screens
- •Amazon Prime Day (July): 20-35% off, excellent for Fire TVs and popular models
- •Presidents Day (February): 15-30% off, good for older models
- •Labor Day (September): 15-25% off, decent for current year models
- •Memorial Day (May): 10-20% off, modest discounts
The Super Bowl Secret
Super Bowl week is often overlooked but offers some of the best TV deals of the year. Retailers know people want big screens for the big game.
This is especially good for 65"+ TVs, which see the deepest discounts during this period.
Should You Wait for a Sale?
If a sale event is within 4-6 weeks, it's usually worth waiting. The savings often exceed any price drops from general market trends.
However, if you need a TV now and one is on sale for 20%+ off, that's already a solid deal—waiting might not save you much more.
If a sale event is within 4-6 weeks, it's usually worth waiting. The savings often exceed any price drops from general market trends.
However, if you need a TV now and one is on sale for 20%+ off, that's already a solid deal—waiting might not save you much more.
Price Tracking Tips
Use price tracking tools like CamelCamelCamel or Keepa to see historical prices on Amazon. This helps you know if a "sale" is actually a good deal.
Set price alerts for your target TV and you'll be notified when it drops to your desired price point.